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[CLONE] WIPO-IPOS International Executive Programme in Intangible Asset Management


Mar 04 2024, Monday - Mar 08 2024, FridaySee Schedule below for times (GMT +8:00) Kuala Lumpur, Singapore


IPOS International, 1 Paya Lebar Link #11-03, PLQ 1, Paya Lebar Quarter, 408533

, Singapore



Jointly organised by WIPO and IPOS International, this Executive Programme helps businesses like yours identify and protect your valuable IA/IP. Pick up tools and techniques to develop and protect new ideas and technologies. Learn negotiation skills to effectively negotiate licences, collaborations, or partnerships during market expansion.

Course Description & Learning Outcomes

Through this exclusive programme, you will attend informative lectures, analyse real-life case studies, and engage in lively group discussions. Sign up now to build your IP capabilities and leverage the power of your innovation DNA. Through this programme, you will learn about: • IP and Business Understand, uncover, and manage your IP to propel your business to greater heights • Mitigating IP-related risks Learn how to reduce IP infringement risks • Monetising IP Discover how to harness and optimise the worth of your IP • Tax Considerations and Challenges Affecting IP Know how to make tax-efficient use of your IP • IP Valuation and Financing Understand different IP valuation and financing techniques • Business Intelligence Use IP information effectively and keep key IP considerations in mind when entering collaborations with potential partners • IP Negotiation Learn about different negotiation tactics • Building an IP Strategy for the Future Aligning IP and business strategy for IP value capture and extraction, before and during internationalisation • Various roles of WIPO in the International Landscape Understanding the work WIPO does to promote innovation and creative challenges in the face of multilateralism A joint certificate of participation will be awarded to participants who successfully complete the programme requirements. To receive a certificate of participation, participants will be expected to be present for no less than 80% of these live sessions, and take part in discussions and projects.


Start Date: 04 Mar 2024, Monday
End Date: 08 Mar 2024, Friday

9am to 5pm (daily)

Location: IPOS International, 1 Paya Lebar Link #11-03, PLQ 1, Paya Lebar Quarter, 408533


Day/TimeAgenda Activity/Description
4 March 2024Protection: Safeguarding IP that drives market advantage • Understanding IP basics • Aligning IP created in business across different departments • Assessing associated costs in obtaining and optimising IP protection • Assessing relevancy of different IP types to different business models • Reducing IP infringement risks
5 March 2024Monetisation: Building an IP strategy that augments the business strategy • Understanding IP valuation basics • Commercialising IP through active and passive means
5 March 2024Learning Journey (1) to Amazon Singapore • Sharing on company’s innovation journey • Examining IP’s role in their journey and overall business strategy
6 March 2024[Continued] Monetisation: Building an IP strategy that augments the business strategy • Leveraging tax perks related to IP activities • Exploring case studies for best practices
7 March 2024Expansion: Landing with confidence when expanding into new markets • Tapping into IP information (e.g. prior art search) to augment business intelligence • Evaluating key IP considerations when entering into business collaborations
8 March 2024Learning Journey (2) to Tencent Singapore • Examining IP’s role in their journey and overall business strategy • Understanding how proper IP management helped with their overseas expansion
8 March 2024Visit to WIPO Singapore Office • Understanding WIPO’s various roles in the international landscape • How WIPO’s registration works • How WIPO promotes innovation and creativity challenges, and creates opportunities to multilateralism • Sharing session by participants • Closing


Course fees: SGD 2,398 (with 9% GST) WIPO provides a limited number of scholarships to participants for the programme. Interested applicants can reach out to Ms. Maria Stella Ntamark [email protected] for more information regarding the scholarship. The closing date for scholarship application is 15 February 2024. Please do not register on the webpage before your scholarship is awarded. Instructions to register would be provided to successful applicants of the scholarship.


Trainer's Profile:

Martin Brassell, CEO and Co-Founder, Inngot Limited
Martin Brassell

Martin Brassell is a specialist in the commercial use of intellectual property; how it can be used to generate business value through incorporation in products and services, and through other monetisation techniques such as licensing, collaboration and fundraising. Martin draws on more than 30 years of experience, as a senior manager with responsibility for intellectual assets in small, medium and large enterprises; as an adviser to high growth businesses; and as co-founder and CEO of the UK company Inngot Limited (www.inngot.com). The Inngot team have helped thousands of businesses to make better use of their IP and intangibles, by offering consulting services, training and education and online tools. Martin first worked with IPOS on strategy and IP financing projects in 2014, and since then has led the team responsible for producing many of the business guides, videos and training materials available from IPOS International.

Trainer's Profile:

Kylie Peh, Partner, WongPartnership
Kylie Peh

Kylie Peh is a Partner in WongPartnership’s Intellectual Property, Technology & Data Practice. Her main practice areas encompass both contentious and non-contentious IP, IP portfolio management, technology, media and telecommunications work (TMT), as well as privacy and data protection. In the area of IP, Kylie has been involved in transactional, enforcement and advisory work including franchising and IP due diligence, IP asset acquisitions, divestments and other arrangements in the context of corporate mergers and acquisitions, as well as advising brand and rights holders on the creation, protection, enforcement and exploitation of their IP rights and assets. She has been recognised as a recommended lawyer in The Legal 500: Asia Pacific - The Client's Guide to the Asia Pacific Legal Profession since 2016 for the areas of IP and TMT. Kylie was also recognised as an ‘Up and coming Lawyer’ in Technology, Media and Telecommunications by Chambers Asia Pacific 2023.

Trainer's Profile:

Thitapha Wattanapruttipaisan, Director, WIPO Singapore Office
Thitapha Wattanapruttipaisan

Thitapha has over 20 years’ professional experience, along with 76 policy papers and articles in major regional newspapers and technical journals. While at the ASEAN Secretariat during 2001/13, she designed, convened and/or took part in about 330 inter-governmental and expert group meetings, plus training programs for some 8,500 government officers and business person. These comprised both executive and working level professionals with a mandated focus on SMEs and entrepreneurship development, intellectual property rights, competition and consumer protection policies, trade negotiations and dispute settlement, women’s economic empowerment, and regional economic integration. She joined the World Intellectual Property Organization in June 2022 as Director of the WIPO Singapore Office, which is dedicated to serving ASEAN Member States in fostering the use and leverage of IP for the benefit of everyone, everywhere.


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