Overview
Tech founders burn thousands of hours perfecting their product. They obsess over solving technical gaps, optimize MVPs, and chase product-market fit. Then they launch and... crickets.
Why? Because nobody cares about your technology if they don't understand: 1) what it actually does, and 2) why they should care. Figuring out how to communicate both clearly is the difference between getting customers and funding and getting ignored.
This talk dissects why brilliant innovations die while mediocre products with great storytelling win. You'll learn:
Why your pitch deck puts investors to sleep (and how to fix it)
How to make complex tech sound clear and inevitable instead of confusing
The narrative frameworks that actually move money, customers, and press
Real examples of companies that nailed it versus others who crashed - and why
Schedule
Date: 21 Oct 2025, Tuesday
Time: 6:30 PM - 9:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: 32 Carpenter Street, 059911
Speakers
Speaker's Profile:
Eric Walter, Founder, WestWord Consulting
Eric has spent a decade making weird, complex, and impossible-sounding shit sound inevitable. Former tech/healthcare journalist turned communications exec, he's led narrative strategy for startups nobody had heard of and giants that dominate industries. He's convinced early adopters to open their wallets, skeptical journalists to say 'yes' to pitches, and over-caffeinated early investors to actually pay attention.
