Overview
🚀 Action-Oriented 2 Hour Workshop for Early-Stage B2B Founders
Most B2B founders will waste Q1-Q2 on premature scaling or unvalidated GTM strategies. Attend this workshop to master a pragmatic approach to B2B growth, whether you’re bootstrapped or VC-funded. When every dollar and hour counts.
Note: Special Discount for SGINNOVATE Limited to 5 seats!
Course Description & Learning Outcomes
🌟Here’s what you'll learn:
A practical framework for Growth & GTM
Guidance on ICP [Ideal Customer Profile] selection
How to conduct user interviews and validate PMF
Best practices for B2B website messaging and UX
How to transition from traction to scalable acquisition
What impact and efficiency metrics to track while scaling
How to think about moats as you scale: AI, UX, and channel trends
🎯 What you’ll walk away with:
Clarity on how to test & validate PMF
Tips on how to build a repeatable growth motion
Tips to future-proof your GTM strategy
🎁 Masterclass Resources and Bonus Materials:
Full Presentation Deck [40+ slides]
User Interview Template
Glossary of B2B Metrics & Definitions with sample calculations for LTV/CAC and Payback
Curated and vetted cheat sheet of B2B Growth Frameworks and concepts, subject matter experts to follow
Updated list of Recommended Tools appropriate for each GTM maturity stage
Access to Complimentary 1x1 Mentoring opportunities with the facilitators [worth $150+ per session]
Recommended Prerequisites
👥Who This Is For:
Bootstrapped founders building without external funding
Pre-Seed founders with initial capital seeking efficient growth paths
Seed stage founders focused on proving product-market fit
Pre-A and Series A founders looking to scale customer acquisition post PMF.
Head of Growth / Marketing at early-stage startups
Pre-course instructions
None
Schedule
Date: 28 Jan 2026, Wednesday
Time: 5:00 PM - 8:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: 65 Mohamed Sultan Rd, Singapore, 239003
Pricing
Course fees: SGINNOVATE (special pricing till 21 January) $99 Early Bird (till 21 January) $110.00 Standard (starting 22 January) $ 125
Skills Covered
PROFICIENCY LEVEL GUIDE
Beginner: Introduce the subject matter without the need to have any prerequisites.
Proficient: Requires learners to have prior knowledge of the subject.
Expert: Involves advanced and more complex understanding of the subject.
- Marketing (Proficiency level: Beginner)
Speakers
Trainer's Profile:
Bhavna Luthra Taneja, Digital Leader, Pinakyne AI
I’m a product, technology, and growth advisor with 18+ years of experience helping organizations build and scale digital products and customer experiences. My background spans consulting, agency, and big tech, including leadership roles at Google, Avanade, and Critical Mass (OMD Group). I help businesses monetize web and app products by combining user-first design and data-driven strategy to drive engagement, boost conversions, and deliver long-term ROI.
Trainer's Profile:
Priyanka Nath, Fractional CMO & Growth Advisor, Crux Advisory
Portfolio Advisor for Loyal VC & Wavemaker Partners. 15+ years in B2B & B2C marketing, including leadership roles at Google, Expedia Group, and Dell EMC. Specializes in helping startups and scaleups drive sustainable commercial impact.
