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Professor Naomi Haefner of IMD explains why lasting AI transformation depends on changing how organisations work, make decisions and build new capabilities.
Many organisations already have access to AI tools. Employees are using AI assistants and chatbots, while teams are setting up testbeds to see where generative AI can improve workflows or help people work more effectively.
Access, however, is only the starting point.
For Professor Naomi Haefner, Professor of Artificial Intelligence and Innovation at IMD, one of the biggest misconceptions is that AI transformation is primarily a technology challenge.
“It is really about the operating model: how work flows, who decides what, and where accountability sits,” she says. “The technology is rarely the binding constraint.”
Haefner researches how AI is changing innovation strategy, organisational design and leadership decision-making. At the IMD x SGInnovate AI Transformation Masterclass, she worked with founders and leaders from the Deep Tech community to examine what it takes to move beyond isolated use cases and embed AI into the way an organisation operates.
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