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Technical Selling to The Engineering Industry


Jun 19 2023, Monday09:00 AM - 05:30 PM (GMT+08:00)-Kuala Lumpur, Singapore


80 Jurong East Street 21, #04-10, Devan Nair Institute For Employment and Employability, Singapore

, Singapore

, 609607


Selling to the engineering industry is normally a complex process that requires technical knowledge, application knowhow, strategy and strong customer relationships skills. The selling cycle, especially for big projects can be long and usually involves a team with well thought out strategies.

IES-INCA is partnering SGInnovate to bring these critical core skills training to the Deep Tech Community. Technopreneurs need a diverse set of skills to cover the various aspects of running a business, this series aims to equip Founders with a good variety of these skills on a modular arrangement.

This workshop is designed for engineering professionals who want insights into selling to the engineering and technology industry. These includes selling of products, projects and services.


  • To provide insights into the technical selling process
  • Understand product market fit
  • How market size affects your selling
  • How to position yourself in the value chain
  • Conduct a competitor analysis
  • Selection of the sales channels
  • Insights to selling & value selling techniques 

Course Outline
  1. Hands on workshop for participant to develop, review their selling strategies 
  2. Systematic approach to first understand the product, services, projects and the market 
  3. Deep dive to analysis the product market fit 
  4. Systematic approach to discover your unique selling point
  5. Understand the selling process and develop your value selling strategies.

Target Audience
  • Engineering professionals who would like to have insights into selling to the Engineering / Technology Industry 
  • Technopreneurs wanting to develop their sales strategies for their startups 

For enquiries, please send an email to Nancie Neo ([email protected])  

IES Member: $400.00
Non-Member: $500.00

Fee inclusive of 8% GST and course materials.
Certificate of Attendance will be given to participants with 100% attendance.