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A Practical Approach to Generative AI


Apr 11 2024, Thursday - Apr 12 2024, FridaySee Schedule below for times (GMT +8:00) Kuala Lumpur, Singapore


60 Stamford Road, Level 4, 178900

, Singapore



Generative AI possesses various use cases for optimising business operations. It can be employed to automate workflows, create innovative products or services, optimise marketing campaigns and predict trends.

Course Description & Learning Outcomes

With no coding knowledge required, Module 1 delves into the hierarchy of AI and how it learns, before exploring the world of Generative AI, including text, audio, image and video generation. This course incorporates lots of hands-on practice, demonstrations and case studies to provide participants with a deep understanding of how this technology can be applied in different organisational contexts. This module is part of the Advanced Certificate in Generative AI, Ethics and Data Protection At the end of the 2-day module, participants will be able to: - Understand Generative AI and how it is different from other types of AI as well as its learning model - Explore the different types of Generative AI, including text, audio, image and video generation - Identify the potential benefits of using Generative AI in an organisational context and the new generation of apps available - Learn about ethical considerations in Generative AI, including issues such as bias, transparency and responsible use - Gain hands-on experience in generating various outputs using Generative AI software

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Start Date: 11 Apr 2024, Thursday
End Date: 12 Apr 2024, Friday

Location: 60 Stamford Road, Level 4, 178900


Course Pricing


Trainer's Profile:

Kevin Shepherdson, Affiliate Faculty, Singapore Management University
Kevin Shepherdson

Kevin Shepherdson is an Affiliate Faculty member of the SMU Academy. As the CEO and Founder of Straits Interactive Pte Ltd, Kevin provides and drives the vision, strategy and innovation of the company’s Data Privacy & GRC (Governance, Risk Management & Compliance) offerings that build upon the foundation of enabling trusted businesses and responsible marketing. He is the author of “88 Privacy Breaches to be Aware of” and “99 Privacy Breaches to be Aware of” and a well-qualified consultant and trainer, achieving the Fellow of Information Privacy (FIP), awarded by the International Association of Privacy Professionals (IAPP). In addition, he is a governance, risk management and compliance professional (GRCP) under the Open Compliance Ethics Group (OCEG) and an official OCEG trainer. With his background in privacy and GRC, Kevin is a leading speaker in this field.

Trainer's Profile:

Celine Chew, Affiliate Faculty, Singapore Management University
Celine Chew

Celine Chew is an Affiliate Faculty member of the SMU Academy. As a Certified Information Privacy Manager (CIPM) and Head of Learning and Development, Celine provides insights into the behavioural change and learning required for teams to embrace change initiatives. The PDPA is one such initiative that requires businesses to learn new practices to meet compliance. Celine has extensive training experience internationally and specialises in the social, emotional and cognitive aspects of learning. She is also an executive coach to senior executives in multinational as well as regional companies.


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