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NAMIC x SGInnovate: 3D Printing with Generative Design


May 28 2021, Friday04:00 PM - 05:00 PM (GMT+08:00)-Kuala Lumpur, Singapore


, Singapore



Join us in this event co-organised with NAMIC, to understand how Generative Design and its application with 3D printing will pave the way to the future of manufacturing. Our esteemed speakers would be sharing more on practical applications of Generative Design and the advantages in its adoption.

Generative Design incorporates design work with a combination of computing processes and Artificial Intelligence (AI) to solve engineering challenges. With technology, engineers are no longer limited to the constraints of one's imagination. Instead, engineers will have access to multiple solutions that the human mind could never conceive on its own.
In manufacturing, the application of Generative Design brings great value. For example, manufacturing new parts and components without any notion of how something is made or used often has to go through a long series of refining processes. Generative Design allows for a series of simulations to be built into the design process to identify the optimal solution in the manufacturing process, thus drastically saving time and workload. 3D printing then further supplements the process by providing the flexibility and capability to produce affordable and fast hardware to achieve the desired end-product. Working in tandem with each other, it is no wonder that such technologies are making waves in the manufacturing industry.
Join us in this event co-organised with NAMIC to understand how Generative Design and its application with 3D printing will pave the way to the future of manufacturing. Our esteemed speakers would be sharing more on practical applications of Generative Design and the advantages of its adoption.

Date: 28 May 2021, Friday
Time: 4:00pm - 5:00pm (Singapore Time / UTC +8)

4:00pm - 4:05pm: Welcome Remarks by SGInnovate
4:05pm - 5:00pm: Panel Discussion and Q&A on NAMIC x SGInnovate: 3D Printing with Generative Design with

  • Lin Kayser, CEO, Hyperganic
  • Marta Cherednik, Lead Designer, MALINKO Design
  • Mitchell Beness, Go To Market manager, 3D Printing & Digital Manufacturing, APJ, HP inc.
  • Serene Sia, Managing Director – ASEAN, Autodesk Asia
  • Moderator: Suchitra Narayan, Director - Venture Building, SGInnovate

Speakers' Profiles:
Lin Kayser, CEO, Hyperganic

Hyperganic CEO Lin Kayser's entrepreneurial journey stretches back three decades. In the early 1990s, he joined industrial-tech startup ARADEX to disrupt the field of high-performance industrial machine control systems with PC technology.
In 2000, Kayser and Hyperganic CTO Michael Gallo created IRIDAS, which led the digital transformation of the global film industry. Kayser and Gallo provided the software that powered the first digital cinema in the world for the postproduction of The Matrix movies. The company quickly became the industry standard for GPU-based imaging processing. IRIDAS was acquired by Adobe in 2011.
Kayser is an active mentor and board member in the German startup scene with a focus on radical innovation, sustainability and diversity. He is an early supporter and advisor for Isar Aerospace, an orbital spacecraft company, and VoltStorage, a company providing battery storage solutions for renewable energy.

Marta Cherednik, Lead Designer, MALINKO Design
Marta Cherednik is the Lead Designer at MALINKO Design, an Australian design studio focused on developing beautiful, functional and innovative design products for everyday use. Since its inception, the studio aimed to blend conventional and innovative manufacturing techniques to create exceptional designs that bring you a smile.

MALINKO Design's philosophy is simple: produce unique designer products that are fun, sustainable and will help you to stand out. 

At the studio, designers create lighting, homewares, jewellery and fashion accessories with the help of 3D printing and conventional manufacturing techniques. This combination allows the company to create absolutely stunning and unique pieces that are manufactured specifically for each customer. 

Mitchell Beness, Go To Market manager, 3D Printing & Digital Manufacturing, APJ, HP inc.
Mitchell Beness is the GTM manager for 3D Printing & Digital Manufacturing in APJ. He is responsible for leading the team across the region to meet our financial goals by developing and executing strategies across the complete portfolio, including hardware, consumables, software & services.

Mitchell has over 20 years of experience in the design and manufacturing industry, starting his career at an early age in his family’s sheet metal fabrication business in Sydney, Australia. He went on to establish a startup company focused on industrial design consultation. Mitchell then worked as an industrial designer for Australia’s leading industrial design consultancy, where he designed, prototyped & manufactured multiple International Design Award-winning

Before moving to HP, Mitchell was employed by the largest 3D printing service bureau in the South Pacific, where he maintained the majority market share for Objet Geometries while establishing SLM Solutions and Voxeljet in the region. Following an acquisition by 3D Systems, he was appointed as the Channel Manager for South East Asia and South Pacific, where he successfully developed the channel & launched various personal, professional and production 3D Printing technologies across different material platforms, including polymer, metals, ceramics and composites. Mitchell was part of HP’s founding 3D Print & Digital Manufacturing team, based out of Singapore since July 2017. He was responsible for developing the 3D printing partner network for India, South Pacific and South East Asia before moving to the category team. He is now managing the GTM team across the region. Mitchell holds a Bachelor of Design in Industrial design with First Class Honours and an MBA with sub majors in marketing and international business from The University of Technology Sydney.

Serene Sia, Managing Director, ASEAN, Autodesk Asia Pte Ltd
Serene Sia is Autodesk’s Managing Director for ASEAN, responsible for driving Autodesk’s business strategy and market expansion across all sales channels, and accelerating subscriber growth for the company’s extensive portfolio of 3D design solutions.
Serene has over 25 years of sales and leadership experience in the software industry across the Asia Pacific. As a female leader in the technology sector, Serene is regularly invited to speak and champion for women within the technology sector. Serene was also selected for Singapore’s Top 100 Women in Technology this year, an award which recognizes and celebrates inspiring women who have made significant contributions to the tech industry.
Serene joined Autodesk from Oracle Corporation where she was the Vice President of Cloud Platform Sales, and also the Country Managing Director in Singapore. Prior to her tenure at Oracle, she was the Managing Director at Presence of IT Asia, where she was responsible for operations and leadership across all business units in Asia.
Prior to that, she was Area VP, Enterprise Strategic Sales, APAC, at Salesforce, responsible for strategy and execution of Top and Strategic Accounts within the region. Prior to joining Salesforce.com, Serene was Managing Director for SAP Malaysia and Brunei, responsible for all business functions and business groups, including Enterprise and SME software and services. She managed a team of over 130 dedicated sales, business development and solution professionals, while overseeing the company's operations and driving revenue for the Malaysia and Brunei markets.
Serene was also formerly Vice President Strategic Accounts for SAP South East Asia, managing the largest and highest revenue producing accounts in the region.

Moderator's Profile
Suchitra Narayan, Director - Venture Building, SGInnovate

Suchi has almost 20 years of experience in venture building, product development, business strategy and corporate partnerships across global markets, with a strong focus in Australia and Asia. In her current capacity as Director - Venture Building, Suchi acts as a lead to new projects, provides business-building guidance in areas such as business planning, commercial strategy and scaling growth to new and ‘built-from-scratch’ Deep Tech startups. 
Prior to SGInnovate, she was Vice President, Sales and Service at Gartner, where she was providing strategic advisory to APAC leaders on go-to-market, business development as well as commercial strategies in Asia. An engineer by training, she has a particular interest in Robotics, Health-tech and Artificial Intelligence. She is also passionate about supporting more women in pursuing an education and career in Science, Technology, Engineering and Mathematics.