Overview
Saudi Arabia is racing toward food security and industrial localisation under Vision 2030, and poultry and feed sit near the centre of that push. The producers pulling ahead aren't just adding capacity, they're rethinking how they run and maintain it. The factories that treat maintenance the way they always have are quietly losing ground.
Across multi-site poultry, feed and milling operations, the blind spots compound: a fault on one critical line or feed mill that no one catches until production stops, repeated across plants with different ages, systems and habits. The cost was never the repair: it's the lost output, the missed orders, and the margin that never recovers. In the GCC, a single prevented failure on one transfer pump already saved a Saudi food-and-beverage manufacturer $243,658. At conglomerate scale, that kind of number multiplies across every site, and most operators underestimate it because it never lands in one place.
In this fireside technical deep dive, we sit down with Said Nour Toure, General Manager of the Agri Business Division at Matar Holding Company, a multi-site industrial leader with deep milling and grain science, food-manufacturing expertise, and a track record of cutting manufacturing overhead while driving P&L growth. He'll speak to what it actually takes to scale across sites with different maturity levels, the real decisions an operator faces, and where to start.
Technology is one part. People, process and discipline decide the rest.
Key Takeaways
The giants scaling AI don't roll it out everywhere at once. They start with one critical asset, prove it, and template it across sites. Bringing plants of different ages and systems along without halting production.
The cost was never maintenance itself. It's unplanned downtime, lost output and missed orders.
AI doesn't replace your engineers. It points them at the assets that actually need attention. The first step isn't a platform decision; it's knowing what your machines are already telling you, on one line, then earning trust from a result the team can see.
Schedule
Date: 07 Jul 2026, Tuesday
Time: 3:00 PM - 3:45 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: Online
Speakers
Speaker's Profile:
Said Nour Toure, General Manager of the Agri Business Division, Matar Holding Company
Said Toure is an accomplished professional with extensive experience and notable achievements in the agribusiness and food manufacturing sectors. As the General Manager of the Agribusiness Division in Matar Holding Co., in Dammam, Saudi Arabia, he leads multiple animal feed plants with impressive capacities and operations across the Kingdom, His responsibilities include developing new business opportunities and expansion strategies, overseeing department activities, and ensuring strategic objectives are met.
