Overview
Join us on Tuesday, 28 April 2026, for an evening dedicated to the mechanics of corporate-startup collaboration, featuring insights from the TradeSpark program.
This curated session brings together leaders from FedEx, Hyster-Yale, and Willis Lee Advisory to discuss the transition from experimental pilots to full-scale operational deployments.
Designed for corporate innovation leads and startup founders alike, the event offers a raw look at overcoming implementation bottlenecks and the strategies required to scale external tech within global enterprises like MOL, Kajima, and PTTEP.
As emerging technologies move from experimental pilots to operational deployments, the bridge between nimble startups and established corporations has never been more vital.
Join us for an evening dedicated to the navigating the mechanics of corporate-startup collaboration and the evolving landscape of enterprise collaboration. Over the last 12 months, Startupbootcamp fostered 5 successful collaborations through TradeSpark, an EnterpriseSG-sponsored program involving the following corporations:
Hyster-Yale (Lift Equipment)
Kajima (Construction)
MOL (Maritime)
Nitto (Advanced Materials)
PTT (Thailand National Energy)
The Panel
Abdullah Al Mahbub, Managing Director, Operations Digital Solutions, FedEx
Megan Willis, Founder & Director, Willis Lee Advisory
Cornelius Tan, General Manager, Hyster Yale Lift Trucks
Koh Jin Kiat, Founding Member and Director, Advisors Collective
Moderated by Eddy Lee, Venture Partner, Startupbootcamp
Our curated panel of industry experts will dive into the core challenges of corporate-startup partnerships, covering:
Real-World Implementation: Honest stories of solving operational bottlenecks with external tech
Scaling Success: Advice for startups on turning a successful Pilot/PoC into a long-term, full-scale deployment
Who Should Attend?
Corporate Leaders: Innovation leads, CTOs, and Digital Transformation leads
Startup Founders: Those looking to better understand the enterprise procurement and scaling journey.
📍 Event Details
Date: 28 April 2026, Tuesday
Time: 4:30 PM – 7:00 PM
Location: Central Singapore (Venue details shared upon registration)
🕒 Agenda
4:30 PM: Registration
5:00 PM: Welcome & Overview of Corporate-Startup Collaboration
5:10 PM: Panel Discussion
6:00 PM: Networking
7:00 PM: End of Event
Schedule
Date: 28 Apr 2026, Tuesday
Time: 4:30 PM - 7:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: 32 Carpenter Street, 059911
Speakers
Moderator's Profile:
Eddy Lee, Venture Partner, Startupbootcamp
Eddy has taken leadership roles in corporation innovation, startups operation and venture investment teams in Asia Pacific and Silicon Valley. He works alongside the leadership team of multi-national corporations to prioritize innovation focus, uplift innovation readiness, and provide access to startup technologies. Eddy has managed venture capital funds in Silicon Valley and Singapore. The knowledge of operating alongside the smartest and most relentless founders is imparted to corporate innovation teams and startups in his portfolio. Concurrently, Eddy is an educator with National University of Singapore, and INSEAD among other institutions, and was formerly a Stanford University consulting professor, a medical imaging scientist, and a circuit design engineer.
Speaker's Profile:
Abdullah Al Mahbub, Managing Director, Operations Digital Solutions, FedEx
As a global executive at the intersection of technology, operations, and human leadership, I’ve spent two decades helping businesses unlock performance through purposeful innovation. Currently, I lead Operations Digital Solutions at FedEx, where I drive the digital evolution of global logistics with a clear mission: make complexity simple, make strategy executable, and put people at the center of transformation. My leadership philosophy is rooted in clarity, empathy, and results. I believe technology should not only solve problems, but elevate the people and systems it touches. Whether it’s re-architecting processes, launching enterprise-scale platforms, or leading high-impact teams across continents, I’m focused on creating real, measurable change—not just digital noise.
Speaker's Profile:
Cornelius Tan, General Manager, Hyster Yale
Cornelius Tan is the general manager at Hyster Yale Lift Trucks Singapore, subsidiary of the global Hyster-Yale Materials Handling group with a diverse portfolio ranging from electric pallet jacks to heavy-duty container handlers, the company supports industries across Singapore with equipment sales, rentals, fleet management, and advanced servicing.
Speaker's Profile:
Megan Willis, Founder & Director, Willis Lee Advisory
Senior Sustainability, ESG and Responsible Investment leader with proven experience integrating sustainability into global supply chains, procurement, and compliance frameworks across corporates, private capital, start‑ups, donors, and NGOs. Drawing on experience at Unilever, Cargill, and USAID, I now lead Willis Lee Advisory, an independent consultancy supporting organizations to strengthen responsible sourcing, regulatory compliance, and impact delivery. I partner with executive and functional teams to design and implement practical, data‑driven ESG strategies, with goals ranging from risk management and due diligence to enterprise‑level value creation and measurable ROI. I am known for strong execution, stakeholder engagement, and leading high‑performing, multicultural teams across complex global supply chains.
Speaker's Profile:
Koh Jin Kiat, Founding Member & Director, Advisors Collective
I work with organisations and leadership teams to navigate complexity, strengthen governance, and create long-term value. Over the past 20+ years, I have led operations, transformation, and strategy across Asia in organisations such as General Motors, Harley-Davidson, Reader’s Digest, and Singapore Post. These experiences shaped my perspective on leadership — not just as a driver of performance, but as a force that shapes people, culture, and outcomes.
