Non-fungible tokens (NFTs) have emerged as a powerful tool for brands to create unique, valuable digital assets that can be traded and collected by fans and consumers. With the rise of NFT platforms and new marketplaces, brands have new opportunities to reach out to new audiences, monetise their content and protect their intellectual property rights in the digital space.
Course Description & Learning Outcomes
This module is part of the Advanced Certificate in Metaverse and Artificial Intelligence. At the end of the course, participants will be able to: - Gain an in-depth understanding of NFTs and NFTfi - Know how brands are currently using NFTs to create value and drive marketing - Develop business strategies and considerations for NFTs and brands - Gain hands-on experience in creating an NFT project and NFTfi - Understand the correlation between NFTs and intellectual property and discuss opportunities and potential risks and challenges for brands in the NFT space - Gain insights into the future of NFTs and their potential impact on the brand landscape
Registration close date: 10/02/2024
Date: 19 Feb 2024, Monday
Time: 12:00 AM - 12:00 AM (GMT +8:00) Kuala Lumpur, Singapore
Location: Physical, Singapore Management University