Overview
The latest buzzword with AI is “agents”, with Agentic AI quickly becoming one of the most talked-about concepts in the industry. But for most marketing teams, it still feels abstract, overhyped, or just plain confusing.
In the session we talk to industry practitioners on what it actually means, what it looks like in action, and how your team can start thinking about it today.
What you'll walk away with:
A clear, jargon-free understanding of what Agentic AI is and why it matters specifically for marketing.
A practical framework for how marketing teams should approach and adopt Agentic AI - without losing sight of strategy, creativity, or brand.
A honest look at the human side of the equation - the roles and mindsets required to determine success.
Real-world context on where Agentic AI is already creating value across campaign execution, customer engagement, content, and beyond.
Schedule
Date: 18 May 2026, Monday
Time: 3:00 PM - 4:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: Online
Speakers
Moderator's Profile:
Ramanathan Vythilingam, Associate Professor, Nanyang Business School
Ram is currently an Associate Professor of Marketing at the Nanyang Business School. Prior to this, Ram has worked for 20+ years in consumer insights and market research with the last 15+ years in the Consumer and Market Insight team at Unilever. Ram has expert level proficiency in all qualitative and quantitative research methodologies, having led regional and global insight teams and leveraging the power of insights to drive business decisions. Ram was the Unilever global measurement partner working with Google, Meta, TikTok and Amazon to build learnings and drive effectives of Unilever digital media spends. Ram also led many initiatives to pilot and scale new tech powered research tools, ensuring that they deliver both efficiency and effectiveness outcomes. In his new role as a full-time academic professor, Ram is looking to inspire the next generation of marketers and researchers and continue research and share learnings relevant to the industry.
Speaker's Profile:
David Low, Director of AI and Machine Learning, Singtel
David Low is Director of AI and Machine Learning at Singtel, where he leads a centralized AI/ML team delivering large-scale AI transformation across Consumer, Enterprise and Network domains. He is a recognized industry speaker and was named one of the Top AI Leaders to Watch in 2026, with prior accolades including the Outstanding Young Alumni Award from NUS. A serial entrepreneur, David has co-founded multiple ventures including pand.ai and Energeek, where he led the development of AI and data-driven products at scale and raised venture funding. In addition, he was an adjunct lecturer at the NUS, where he taught topics such as reinforcement learning and deep learning. His work reflects a strong focus on bridging research and real-world deployment, combining deep technical expertise with a practical, outcome-driven approach to AI.
Speaker's Profile:
Krishnan Menon, Founder & Strategic Marketing & Growth Advisor, North of Zero°
Krishnan Menon is a senior marketing and business leader with nearly 30 years of experience across Asia Pacific, working at the intersection of brand, data, and technology. He has held leadership roles at R/GA, Wunderman Thompson, Dentsu, and Ogilvy, leading cross-market teams to deliver integrated marketing, customer engagement, and digital transformation programs across financial services, FMCG, beauty, retail, and technology. More recently, Krishnan has focused on applying AI, including agentic systems, to transform how organisations operate and engage customers. He works with leading organisations to design AI-enabled marketing, decisioning, and customer experience models that improve efficiency, personalisation, and business outcomes. He is the founder of North of Zero°, an advisory helping organisations translate complexity into clarity and drive growth, and writes on brands, consumer behaviour, and the impact of AI on business.
Speaker's Profile:
Emir Caglayan, AVP of AI Strategy, WPP Media
Emir Caglayan is a marketing technologist with 15+ years at the intersection of advertising technology and media. Currently AVP of AI Strategy at WPP Media, leading AI transformation efforts for one of the network's most strategic global clients. He has held leadership roles across WPP's media agencies, working with brands including Google, Unilever, Dyson, PepsiCo, and Volvo. Emir is the creator of Awardy.ai (https://awardy.ai), a platform simplifying the awards recognition process for brands and agencies. He is passionate about teaching people how to implement AI into their busy lives and businesses — creating more time for what matters most. He holds an MSc in Blockchain and Digital Currency and an MA in Marketing Communications.
