Overview
From ChatGPT and DALL-E 2 to Google's newly launched Gemini AI model, the increased accessibility and integration of artificial intelligence (AI) in businesses is proving to redefine our workdays. With AI revolutionising the brainstorming process for businesses and innovators, entrepreneurs now face the challenge of staying ahead of the game.
This course is designed to unlock participants' business potential with AI, introducing them to practical applications that can supercharge their business operations, strategies and marketing. This isn't about replacing human expertise; it's about complementing it. Through this course, participants will learn how to employ AI to streamline processes, enhance creativity, make data-driven decisions, and revolutionise their marketing efforts.
Course Description & Learning Outcomes
At the end of the 1-day course, participants will be able to:
Gain a comprehensive understanding of Large Language Models (LLM) like ChatGPT and their applications in business
Master artificial intelligence (AI) driven content creation techniques to produce authentic, engaging material that resonates with your audience
Learn how to utilise AI in devising and executing effective marketing strategies tailored to your business needs
Develop skills to make data-driven decisions using AI tools, enhancing accuracy and reducing reliance on guesswork
Explore the top AI tools beyond ChatGPT, and build an optimal tech-stack for your business needs
Recommended Prerequisites
There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.
Schedule
Date: 27 Mar 2026, Friday
Time: 9:00 AM - 6:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: Singapore Management University, 188065
Pricing
Skills Covered
PROFICIENCY LEVEL GUIDE
Beginner: Introduce the subject matter without the need to have any prerequisites.
Proficient: Requires learners to have prior knowledge of the subject.
Expert: Involves advanced and more complex understanding of the subject.
- Artificial Intelligence (Proficiency level: Beginner)
