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Application of Generative AI in Digital Marketing


Dec 05 2023, Tuesday12:00 AM - 12:00 AM (GMT +8:00) Kuala Lumpur, Singapore


Physical, Singapore Management University

, Singapore



Specifically tailored for marketing professionals, this course allows participants to master the use of the latest techniques and tools in Generative AI and gain hands-on experience in applying Generative AI to optimise their marketing campaigns and grow their business exponentially.

This course is part of the Advanced Certificate in Generative AI, Ethics and Data Protection.

Course Description & Learning Outcomes

At the end of the 2-day module, participants will be able to: - Gain a comprehensive understanding of Generative AI and its game-changing applications in digital marketing - Learn how to use Generative AI to create personalised content, automate processes and enhance customer engagement - Implement Generative AI in digital marketing campaigns through hands-on activities and case studies - Understand ethical considerations and responsible use of Generative AI in digital marketing - Gain confidence in navigating the complex landscape of AI-powered marketing with integrity and expertise

Pre-course instructions

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises. Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University. Registration close date: 25/11/2023


Date: 04 Dec 2023, Monday
Time: 12:00 AM - 12:00 AM (GMT +8:00) Kuala Lumpur, Singapore
Location: Physical, Singapore Management University


Course Pricing


Singapore Management University Academy

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