Overview
This is Masterclass #1 in the AI Series for Creative Industry and Product Management Professionals, delivered jointly with global and regional thought leaders. The masterclass is structured as an intensive, hands-on learning experience that bridges theory and immediate practical application, following the 40/40/20 model: 40% teaching content, 40% hands-on practice, and 20% feedback and application to real-world contexts.
Return on Investment (Measurable Outcomes):
Reduce campaign development time by up to 40%, enabling faster go-to-market cycles
Increase customer engagement and conversion rates by over 80% through AI-powered personalization
Gain competitive edge by mastering AI tools essential for Singapore's and global evolving marketing landscape
Enhance creative team productivity and scalability with minimal added resources
Course Description & Learning Outcomes
Core Learning Outcomes (By End of Session, Participants Will Be Able To):
Knowledge-Level Outcomes
Identify key AI tools and technologies that accelerate ideation, content creation, and campaign automation across marketing, branding, UX/UI design, and media production domains
Analyze use cases from global creative industry leaders demonstrating AI application in storytelling, audience engagement, and brand voice preservation
Distinguish between AI tool categories (generative AI for text, images, video; AI automation platforms; personalization engines) and their appropriate applications
Application-Level Outcomes
Apply effective AI prompt engineering techniques to generate high-quality creative content (copy, visuals, audio, video) tailored to specific campaign objectives
Develop AI-augmented creative workflows that integrate into existing design systems, marketing operations, and content production pipelines
Construct personalized audience engagement strategies using AI-driven data insights and dynamic content adaptation
Evaluation & Critical Thinking Outcomes
Evaluate AI-generated content for quality, brand alignment, cultural relevance, legal compliance, and ethical considerations before publication
Critique AI outputs against predefined brand voice guidelines, audience personas, and campaign KPIs
Assess potential risks (bias, authenticity concerns, copyright implications) associated with AI-generated assets in creative workflows
Integration & Transfer Outcomes
Design a 30-day AI implementation roadmap for their specific creative function (e.g., campaign workflow, content calendar, design system)
Articulate change management strategies for integrating AI tools into team workflows with minimal resistance
Synthesize learning into actionable next steps and continuous improvement practices for AI adoption in their organization.
Schedule
Date: 24 Jan 2026, Saturday
Time: 8:00 PM - 11:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: Online
Agenda
| Day/Time | Agenda Activity/Description |
|---|---|
| 1. Foundation - 45 min | AI fundamentals (25 min) to → Ideation Sprint practice (15 min) |
| 2. Application - 90 min (including a 15-minute break) | Workflow integration (25 min) to → Redesign Lab practice with use cases (40 min) to → Hot seat feedback (10 min) |
| 3. Evaluation & Action - 45 min | Quality/ethics (20 min) to → Personal roadmap (25 min) with peer feedback |
Pricing
Course fees: S$250 Singapore dollars
Skills Covered
PROFICIENCY LEVEL GUIDE
Beginner: Introduce the subject matter without the need to have any prerequisites.
Proficient: Requires learners to have prior knowledge of the subject.
Expert: Involves advanced and more complex understanding of the subject.
- Lead Generation (Proficiency level: Proficient)
- Machine Learning (Proficiency level: Beginner)
- Algorithms (Proficiency level: Beginner)
- Account Management (Proficiency level: Proficient)
- Computer Vision (Proficiency level: Beginner)
- Cybersecurity (Proficiency level: Beginner)
- Design Thinking (Proficiency level: Proficient)
- Market Research (Proficiency level: Proficient)
- Software Development (Proficiency level: Beginner)
- Performance Management (Proficiency level: Proficient)
Speakers
Trainer's Profile:
Assel Mussagaliyeva-Tang, Founder and GenAI practitioner, EDUTech Future
Assel is the Founder of EDUTech Future, a Singapore-based edtech startup bridging academia and industry to close the AI skills-to-jobs gap. A former Asia-Pacific Future Ready Skills Program Manager at Microsoft, she has led regional skilling and employability initiatives across 10 markets. She teaches at Singapore Management University’s SMU Academy, coaches Singapore SME leaders at BCG RISE, and co-developed UNESCO and SEAMEO-INNOTECH AI in Education regional frameworks. Through EDUTech Future, Assel has trained more than 2,600 participants across 12 countries, achieving 70% employability outcomes through her flagship program Break into Tech: Reimagine Your Career with AI. Recognized as a 2025 EDSAFE Alliance Women in AI Fellow, she frequently speaks at UNESCO, the Women’s Forum, the Global News Forum, and UAE National Media Office's BRIDGE Summit, championing inclusive innovation and workforce readiness. More info at: https://edutechfuture.com https://linkedin.com/in/asselmussa
